Canva宣布与Anthropic达成合作,将AI驱动的设计能力带给数百万用户
2026-04-20
电车资讯
<h3 style="text-align:center"><span style="font-size:14px"><span style="color:#606060"><span style="font-family:"Open Sans",sans-serif"><em>通过此次合作,Canva将接入Claude Design,助力将AI生成的创意转化为可全面编辑、符合品牌规范的设计成果</em></span></span></span></h3>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="color:#949494"> </span><span style="color:#464646"><span style="font-size:14px">全球领先的一体化视觉传播平台Canva今日宣布,其与Anthropic为期两年的战略合作迈入新阶段。根据该合作,Canva将直接接入Claude Design这一由Anthropic推出的全新设计能力。此项进展紧随Canva在洛杉矶举行的Canva Create大会上,面向6,500名与会者发布Canva AI 2.0之后对外宣布。 </span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">Canva同日推出HTML导入功能,这一全新能力使用户能够将通过Claude等工具生成的交互式内容,轻松导入Canva编辑器,在其中进行拖放式协作、优化与发布。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">此次合作进一步简化了Claude Design用户的创作流程,使其能够将AI生成的初稿与创意高效转化为在Canva中可全面编辑的设计成果,实现团队协同、统一品牌呈现,并支持规模化应用与发布。同时,这一举措有助于弥合当前AI应用中的一大关键短板——即将AI生成内容转化为真正可用、可执行的实际工作成果。</span></span></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><em>“创意的产生从未如此便捷,但将其转化为现实成果,仍然面临流程复杂、环节割裂的挑战。十余年来,我们始终致力于解决这一难题。如今,每月已有超过2.5亿用户通过Canva将创意转化为真正可用的成果。我们很高兴通过与Claude Design的合作,进一步拓展平台能力,使AI生成的内容能够无缝转化为可全面编辑、支持协作且具备规模化应用能力的设计作品,并可直接发布。”</em></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><em>——Melanie Perkins,Canva联合创始人兼首席执行官</em></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><strong>从AI生成初稿到可全面编辑的设计成果</strong>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">自去年7月在Claude中推出Canva MCP以来,已有数百万用户通过Canva与Claude的结合,借助简洁的文本提示完成内容创建、尺寸调整与摘要生成。此次发布在既有基础上进一步升级体验,使用户能够更加顺畅地将创意与草稿转化为演示文稿、文档、社交媒体内容、信息图等多样化设计成果。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">依托Canva自研的Foundation Design Model,从Claude Design导出的内容可即时转化为结构化、可全面编辑的设计,并在Canva编辑器中呈现,支持协作、迭代与规模化应用。不同于传统AI生成结果往往呈现为静态且碎片化的输出,每一项设计均可直接用于优化、共享并持续拓展应用。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><strong>在Canva中推出HTML导入与“Artifact”编辑能力</strong></span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">从落地页、组件到各类交互式体验,AI工具正使基于HTML生成复杂内容变得前所未有的便捷。然而,这类输出往往以代码形式存在,难以在不从头重构的情况下进行编辑、优化或灵活调整。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">为解决这一痛点,Canva同步推出HTML导入与编辑功能,将代码及AI生成的各类“Artifact”(生成内容成果)无缝纳入其简洁直观的拖放式编辑器中,实现统一创作与管理。此举使Canva成为首个在单一协作式编辑环境中,打通视觉内容、文档内容与交互式内容创作的平台。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">如今,Claude Artifacts可直接导入Canva,并可如同其他设计作品一般进行编辑。用户无需在每次调整时重新生成代码,即可灵活更换配色、版式及各类元素。随后,还可通过Canva Forms收集数据并同步至Sheets,或将作品发布为绑定自定义域名的交互式网站,整个流程均可在Canva内一站式完成,无需离开平台。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><strong>拓展Canva在AI生态中的布局</strong>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">此次发布标志着Canva在AI生态体系中持续深化布局的最新进展,公司正加速迈向设计创作的首选平台。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">随着AI不断提升内容生成效率,数以百万计的用户正寻求突破创意构想与静态输出的局限,将生成内容转化为真正可用的设计成果。自2026年3月推出以来,Canva的Magic Layers已累计使用超过900万次。该功能可将静态图像拆解为可全面编辑的组件,凸显出市场对于将AI生成内容转化为灵活、可扩展设计成果的强劲需求。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">根据风险投资机构Andreessen Horowitz最新发布的研究,这一持续攀升的市场需求推动Canva跃升为全球第三大最常用的AI平台,并在主要软件公司中,成为AI产品客户支出增速最快的企业。</span></span></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><em>“我们很高兴看到Claude Design等AI工具与Canva实现深度集成,使将草稿与创意转化为真正可用的成果变得更加轻松便捷。此次发布建立在与Anthropic逾两年的紧密合作基础之上,期间Canva已成为使用最广泛的应用之一。我们非常珍视与其团队的密切协作,并在‘以简驭繁,让复杂技术惠及数以百万计用户’这一目标上高度契合。”</em></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><em>——Danny Wu,Canva人工智能产品负责人</em></span></span></span></p>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">目前,Canva每月服务超过2.5亿用户,平均每秒助力创作超过420项设计作品。迄今为止,公司旗下AI产品及基础模型的累计使用次数已突破270亿次。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><strong>创意新时代的开启</strong>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">此次发布延续了Canva具有里程碑意义的一周。就在昨日,公司正式推出<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.canva.com%2Fnewsroom%2Fnews%2Fcanva-create-2026-ai%2F&esheet=54495157&newsitemid=20260410553730&lan=zh-CN&anchor=Canva+AI+2.0&index=1&md5=eadc1344f6dcb4ead5bb32e3f1c3cee0" style="color:#0066cc; text-decoration:none; outline:none !important">Canva AI 2.0</a>,这是自平台问世十余年来最具标志性的重大升级。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">该成果于在洛杉矶举行的<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.canva.com%2Fcanva-create%2F&esheet=54495157&newsitemid=20260410553730&lan=zh-CN&anchor=Canva+Create&index=2&md5=ceaf1a2bdd0bc64e0ca58aefa345c992" style="color:#0066cc; text-decoration:none; outline:none !important">Canva Create</a>大会上发布,现场吸引超过6,500名与会者参与,并有全球数百万观众同步观看。本周亦标志着Canva迈入<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.canva.com%2Fnewsroom%2Fnews%2Fcanva-next-era%2F&esheet=54495157&newsitemid=20260410553730&lan=zh-CN&anchor=%26%2320840%3B%26%2326032%3B%26%2321457%3B%26%2323637%3B%26%2338454%3B%26%2327573%3B&index=3&md5=a7c346dc828dbab4eea9ef8fe587c553" style="color:#0066cc; text-decoration:none; outline:none !important">全新发展阶段</a>——从单一的设计生成工具,进一步演进为驱动工作流程运转的核心平台。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"> </span></span></span></span></span></p>
<div class="story-image" style="margin-bottom:10px; margin-top:10px; text-align:center"><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><img alt="Canva与Claude
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><span style="font-size:12px"><em>Canva与Claude</em></span></span></span></span></span></span></p>
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<div class="story-image" style="margin-bottom:10px; margin-top:10px; text-align:center"><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><img alt="发送至Canva
" src="https://www.businesswirechina.com/files/news/54495157-1776660213-2.jpg" style="border:0px; cursor:default; height:auto; max-width:100%; outline:0px; vertical-align:top" /></span></span></span></span></span>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><span style="font-size:12px"><em>发送至Canva</em></span></span></span></span></span></span></p>
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<div class="story-image" style="margin-bottom:10px; margin-top:10px; text-align:center"><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><img alt="HTML导入
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><span style="font-size:12px"><em>HTML导入</em></span></span></span></span></span></span></p>
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<div class="story-image" style="margin-bottom:10px; margin-top:10px; text-align:center"><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><img alt="Canva为全球第三大最常用的AI产品。" src="https://www.businesswirechina.com/files/news/54495157-1776660213-4.jpg" style="border:0px; cursor:default; height:auto; max-width:100%; outline:0px; vertical-align:top" /></span></span></span></span></span>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><span style="font-size:12px"><em>Canva为全球第三大最常用的AI产品。</em></span></span></span></span></span></span></p>
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