<p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">　　近日，</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">胡润百富携手澳智通科技有限公司、澳门中小型企业联合总商会在澳门举办</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">&ldquo;</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial">2026<span style="font-family:宋体">胡润中国流量新势力澳门盛典</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">&rdquo;</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">。澳门特别行政区政府经济财政司戴建业司长、</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">全国政协委员</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial">&nbsp;/&nbsp;</span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">澳门特别行政区行政会委员</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial">&nbsp;/&nbsp;</span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">澳门特别行政区立法会议员</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial">&nbsp;/&nbsp;</span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">澳门银行公会叶兆佳主席</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">、澳门特别行政区政府旅游局文绮华局长、澳门招商投资促进局李藻森代主席等</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:Arial,Helvetica,sans-serif">150</span><span style="font-family:宋体">余位</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">嘉宾莅临现场。</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">活动</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">为内地与澳门搭建了高层次的产业交流与合作桥梁，不仅展现了流量经济的蓬勃活力，也凸显了澳门在连接内地与国际市场、促进数字产业创新方面的平台价值，为区域经济融合发展注入了新动力。</span></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">　　澳门旅游局局长文绮华致辞表示，旅游局积极把握市场趋势，通过联动主流社交媒体和海内外知名内容创作者等，多维度展现澳门独特的城市风貌和旅游&ldquo;记忆点&rdquo;，延伸旅游产业链，促进经济适度多元。去年成功举办&ldquo;星动澳门&rdquo;和&ldquo;澳门国际创作者大会&rdquo;等活动，加强与全球内容创作者及平台机构的合作，探索及实践&ldquo;线上种草</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">&mdash;&mdash;</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">线下拔草</span><span style="font-family:宋体">&rdquo;联动模式，持续强化澳门作为新生代客群嚮往的旅游目的地形象。相信澳门在依託&ldquo;一国两制&rdquo;、背靠祖国、联通世界的独特优势下，结合各方力量，共同丰富&ldquo;旅游</span><span style="font-family:Arial,Helvetica,sans-serif">+</span><span style="font-family:宋体">&rdquo;内涵，创设更多消费场景，有助提升澳门综合竞争力，扎实推动经济适度多元发展。</span></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">　　活动中，</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">胡润研究院携手澳智通科技有限公司、澳门中小型企业联合总商会联合发布《</span>2025<span style="font-family:宋体">胡润中国流量新势力百强榜》</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">，</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">上榜机构平均拥有</span><span style="font-family:Arial,Helvetica,sans-serif">2.8</span><span style="font-family:宋体">亿粉丝，平均签约达人</span><span style="font-family:Arial,Helvetica,sans-serif">530</span><span style="font-family:宋体">人。百强机构中七成位于杭州、北京、广州、上海、深圳、青岛这六大城市。 </span></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">　　网络零售正</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">凭借</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">提质扩容有效释放内需潜力。</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">商务部数据显示，</span><span style="font-family:Arial,Helvetica,sans-serif">2025</span><span style="font-family:宋体">年</span><span style="font-family:Arial,Helvetica,sans-serif">1</span><span style="font-family:宋体">月</span><span style="font-family:Arial,Helvetica,sans-serif">-11</span><span style="font-family:宋体">月，中国网上零售额超</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial">14</span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">万</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">亿元</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">，同比增长</span><span style="font-family:Arial,Helvetica,sans-serif">9.1%</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">。</span><span style="font-family:宋体">网络表演（直播</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">与</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">短视频）行业</span><span style="font-family:宋体">在</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">推动</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">网上零售方面发挥了重要作用</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">。</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">据中国网络视听协会发布</span><span style="font-family:宋体">的</span><span style="font-family:宋体">《中国网络视听发展研究报告</span><span style="font-family:宋体">（</span>2025<span style="font-family:宋体">）》</span><span style="font-family:宋体">显示，中国网络视听用户规模近</span>11<span style="font-family:宋体">亿人，</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">其中</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">近半</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">用户</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">曾</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">因看短视频、直播而消费。</span></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">　　中国演出行业协会发布的《中国网络表演（直播与短视频）经纪机构行业发展报告（</span>2024-2025<span style="font-family:宋体">）》显示，截至</span><span style="font-family:Arial,Helvetica,sans-serif">2025</span><span style="font-family:宋体">年</span><span style="font-family:Arial,Helvetica,sans-serif">5</span><span style="font-family:宋体">月，</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="font-family:宋体">中</span></span></span><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">国网络表演经纪机构总数已达</span>2.9<span style="font-family:宋体">万家。纵观近十年，机构总量从</span><span style="font-family:Arial,Helvetica,sans-serif">2015</span><span style="font-family:宋体">年的约</span><span style="font-family:Arial,Helvetica,sans-serif">160</span><span style="font-family:宋体">家猛增至</span><span style="font-family:Arial,Helvetica,sans-serif">2.9</span><span style="font-family:宋体">万家，增幅超过</span><span style="font-family:Arial,Helvetica,sans-serif">180</span><span style="font-family:宋体">倍。</span></span></span></span></span></p> <p style="text-align:justify"><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:Arial"><span style="font-family:宋体">　　随着</span>2025<span style="font-family:宋体">年</span><span style="font-family:Arial,Helvetica,sans-serif">2</span><span style="font-family:宋体">月文旅部《网络表演经纪机构管理办法》正式实施和</span><span style="font-family:Arial,Helvetica,sans-serif">7</span><span style="font-family:宋体">月中央网信办《网络信息内容多渠道分发服务机构管理规定》的正式实施，标志着行业进入全面的合规监管时代，为行业进一步的规范发展和价值升级注入政策动能。</span></span></span></span></span></p> <p style="text-align:justify">&nbsp;</p> <p style="text-align:center"><span style="font-size:10.5pt"><span style="font-family:等线"><img alt="" src="http://images.igaofu.com/2026/01/26/202601261754225493.png" style="height:2177px; width:600px" /></span></span></p>